our story

 our beginning

What do you do when you can’t find a healthy, pleasant tasting, fluoride-free toothpaste, suitable for the whole family?  You make your own. That’s exactly what Michael and Michelle Aronson did over 30 years ago when their young daughter Tammy began swallowing fluoride containing toothpaste.

There was no fluoride free toothpaste  on the market at the time which all the family enjoyed, so Michael and Michelle set out to make their own. The name ‘Grants’  comes from the street in which they lived at the time.  Their daughter Tammy has since joined them and together they are committed to producing affordable, natural products for the next generation of health conscious families.

Click the image to read this informative article from the Herald Sun, September 22nd 2016 (also can be viewed here).

Grants of Australia Founders

our philosophy

Grants is the original Australian all natural oral care brand. Clean and protect your teeth naturally and safely with the confidence that Grants is good for you and your family.

Grants of Australia Toothpaste and Liquid Chlorophyll


Our range of all natural oral care products taste great and are ideal for all your family. Since 1984, we’ve provided a natural way for you to fight plaque, prevent cavities and freshen your breath.

From our family to yours, we’re proud to provide you with healthy and effective products that are made from natural ingredients and are completely free from all nasties (No fluoride, no parabens, no artificial colours or flavours, no preservatives, no sugar and no sulphates).

our success

From modest beginnings with one variety of toothpaste in several health stores in Melbourne, Grants toothpaste spread to nearly every health store in Australia and by the early 1990’s it was stocked in major supermarkets right across the country. The oral care range now includes 7 toothpaste flavours: Mild Mint, Fresh Mint, Cinnamon, Xylitol, Propolis, Kids Blueberry Burst and Kids Strawberry Surprise, along with our Xylitol Natural Mouthwash and a choice of 3 bamboo toothbrushes.


Our Liquid Chlorophyll leads the market in its category and has been trusted by health conscious families for decades.

Export demand has grown steadily in line with increasing desire for natural and Australian made products and markets now include USA, China, Canada, Turkey, New Zealand,  Malaysia, Hong Kong, Thailand and Singapore.

our timeline


Grants Liquid Chlorophyll and Vitamin B grants-of-australia-kids-natural-toothpaste-blueberry

Click the image below to watch a segment about us on SBS Small Business Secrets