At Grants of Australia, we are thrilled to celebrate a significant milestone: 40 years of being proudly Australian made and owned. Since 1984, we have been committed to providing high-quality, all-natural oral care products to Aussie families. As the nation's number one selling natural toothpaste brand, we take great pride in offering an affordable, natural alternative to conventional toothpaste that has been the best choice for families for four decades.
Grants of Australia was founded in the 1980s by Mike and Michelle Aronson. Frustrated by the lack of great-tasting, fluoride-free toothpaste suitable for their children, they decided to create their own. In 1984, they launched Grants of Australia with a mission to offer families an affordable, natural toothpaste made in Australia.
Starting from the Aronsons' health food store in Melbourne's Prahran, our toothpaste soon found its way into health food stores across Australia. By the early 1990s, we had expanded into major supermarkets like Coles. Today, Grants of Australia sells a tube of toothpaste every 15 seconds, offering a diverse range of eleven natural toothpastes, mouthwash, and bamboo toothbrushes. Our products are stocked in over 4,000 stores across Australia, including Coles and Woolworths, and have expanded into international markets throughout Asia, Europe, and America.
Grants of Australia remains proudly family-owned and certified Australian Made, displaying the famous green and gold kangaroo logo on our products since 2008. “We love seeing licensees benefit from the use of the Australian Made brand for such a long period of time, and congratulate Grants of Australia on 40 years of manufacturing locally,” said Australian Made Chief Executive, Ben Lazzaro. Supporting Australian manufacturers is crucial as they invest in decades of development, innovation, and research to produce quality products.
A Family LegacyMike Aronson now serves as Director, and daughter Tammy, the inspiration behind the brand, acts as General Manager. The next generation, grandkids Jemma, Lee, and Dana, serve as taste-testers for our range, ensuring our products continue to meet the highest standards. “We are so proud that we've been able to manufacture our toothpaste in Australia for 40 years. Since Grants began, our toothpaste has grown to be the number one choice for families looking for a great-tasting, affordable Australian made toothpaste. We're honoured that we're the go-to for so many and are looking forward to the next 40+ years,” said Tammy.
Number 1 Selling Natural Toothpaste: According to Neilsen Data for Australia Grocery & Pharmacy, Grants of Australia is the number 1 selling natural toothpaste brand in Australia, ranking ahead of Red Seal, Colgate, Hello, and more (data sourced 02/01/2024).
Australian Made and Owned: All products are manufactured in Australia. Packaging, including tubes and cartons, are also made locally.
Affordable: Grants of Australia natural toothpastes are competitively priced, making natural oral care accessible to all families.
All-Natural Ingredients: We use natural ingredients with proven dental health benefits such as Aloe Vera, Tea Tree Oil, Neem Oil, Orange, Cinnamon, and Mint. These ingredients help prevent tooth decay, freshen breath, and keep gums healthy.
Free from Harmful Chemicals: Our toothpastes are free from Sodium Lauryl Sulfate (SLS), Sodium Saccharin, Triclosan, Parabens, GMO ingredients, mineral oils, and microbeads – ingredients often found in other toothpastes.
Vegan Certified: Except for the Propolis variety, all Grants toothpastes are vegan certified, ensuring they do not contain animal products or by-products and are not tested on animals.Make the Switch to Grants of Australia
Grants of Australia believes that natural ingredients are all you need to achieve a healthy smile. By harnessing the power of these natural ingredients with proven dental benefits, like calcium carbonate, xylitol, and herbal extracts, including Aloe Vera, Tea Tree Oil, and Mint, Grants provides a natural and effective alternative that prevents tooth decay, freshens breath, and keeps gums healthy.
As we celebrate our 40th anniversary, Grants of Australia reaffirms its commitment to providing families with natural, effective, and affordable oral care products that are proudly Australian made and owned.